Hi, I'm Smit
The hands behind Rebel Cake
S
The baker
Smit Zaveri
Founder. Nerd. Rebel.
Origin story
How it started
I read cookbooks the way other people read novels - Yotam Ottolenghi, Claire Saffitz, Yossy Arefi, Nicola Lamb, Ravneet Gill. I love eating when I travel and I bring the ideas that I find back into the bakes I make - in a way that's me. Big. Chaotic. Humble.
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— Smit Zaveri
The manifesto
What we believe
Dessert culture is all about trends now. Guilt-free eating, Dubai chocolate, matcha everything. Rebel Cake lives in the opposite. Texture and balance are everything. As is freshness.